If you have a website, you know how much it’s essential to get an excellent rank on Google or any other search engine. For instance, having a high rank on Google can bring you more customers if you have a selling website, leading to your success and satisfaction. Knowing how to have a high rank on Google or any other search engine is a specialty that not everyone has. An important skill for business is search engine optimization, which many people are learning these days as it’s significantly practical and helpful. Using SEO methods and tricks to increase the rank of your website is a hulking task and needs an adequate amount of knowledge and education. According to what a professional of search engine optimization in Toronto says, you need to have a clear vision and complete grasp of different types of SEO if you want to achieve your desired results. Due to huge technological improvements in our world, we have many different types of SEO to use, but also, different approaches to SEO that are entirely different. It’s essential to know different kinds of SEO, but as a professional, you must know how and when to apply one to your SEO campaign. Although there are many different ways to perform search engine optimization, it doesn’t translate to different types of SEO. In this article, we explain three common approaches to search engine optimization if you are interested.

White Hat SEO

professionals consider white hat SEO the most effective and challenging approach to search engine optimization. The white hat SEO includes recommended techniques by Google to increase the rank of your website. These techniques help you achieve your goals and promote your business without any form of negativity. Here are some techniques of the white hat SEO approach:

• User-friendly interface: The reaction and satisfaction of users are significantly crucial for the Google search engine, so it’s highly recommended to have a user-friendly interface with your audiences. 
• Using social media: Sharing your page link on social media will help you reach more engagements. 
• High-quality content: The published content on your website needs to be high-quality, and it should solve the searchers’ problems. You need to carefully observe whether the searcher is satisfied with the content on your website and finds it interesting and practical enough. 

The best approach to follow is white hat SEO, as it’s safe and designed according to Google principles. 

Black hat SEO 

The back hat SEO is significantly faster than the white hat method, and you will achieve your desired results sooner. However, it’s not as safe as the white hat SEO approach, and you need to be significantly careful. The black hat SEO techniques are all about exploiting Google algorithms and manipulating them and is not recommended.

Grey hat SEO 

This way is a combination of white and black hat SEO explained above. Your website will be in that little gray area that sounds like doing the right things while seeking Google trouble. Although your website won’t be banned, the image of your business will be bad after a while. 

Consult with professionals and try to use white hat SEO techniques as much as possible. Although they are time-consuming, you definitely will reach your goals over time in the safest possible way.

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