Video testimonials are a great way to provide information to your visitors. They are an effective marketing tool because they can be seen as more trustworthy than written testimonials, and they also allow you to capture the feelings of the customer. When it comes time to create video testimonials for your website, there are some important things that you should know about what makes them work best for landing pages. So here are four reasons why you need to include video testimonials on your landing pages.
1. It Boosts Conversions
One of the main reasons how video marketing is influencing the future of healthcare is because they can help to boost conversions. In fact, studies have shown that including video on a landing page can increase conversion rates by up to 80%. This is because video testimonials can help to establish trust with your visitors.
2. It Strengthens Credibility and Adds a Human Touch
Another reason you should include video testimonials on your landing pages is because they strengthen your company’s credibility. In fact, research has shown that consumers are more likely to believe what a person says in a video rather than in written text. It is why including videos can help establish trust and give people a human touch when it comes to your business.
3. It’s Great for SEO
Including video on your landing pages is that it can be great for healthcare SEO. When you have a video testimonial on your page, there are more opportunities to get ranked in search engines because of the backlinks associated with the videos themselves. As long as they are relevant and descriptive, then having them get indexed by Google and other search engines can only help to improve your site’s visibility.
4. It Generates Leads
Including video testimonials on your landing pages can also help to generate leads. When people see videos of real customers talking about how great your product or service is, they will be more likely to want to learn more about what you have to offer. It is because video testimonials provide a more personal connection with potential customers and can help them to feel more confident about purchasing your goods or services.
Including video testimonials on your landing pages can help to boost and strengthen the credibility of your company. If you want these benefits for your business, then it is important that you include videos in a way that makes them most effective for your landing pages. You may even consult with the patient engagement company for better insights.