These days, everything is all about online presence and that is why, every company has a quality, functional website associated with it. But, if you really want marketing through that website, it is important that you are always a step ahead of your competitors who are in the same field. Search Engine Marketing and lead generation software has never been so important in the past than it is now.
These marketing tools help in promoting the website by boosting its visibility on various search engines. This article lays emphasis upon the top 5 search engine marketing tools one should look upon while promoting their websites.
- Keyword Research Tools
Keywords are considered to be the soul of search on any search engine. In order to get your ad on the top of the search page, it is necessary to bid for the right keywords which are mostly searched by the users on the internet. It is also advisable not to make any hasty decision while selecting keywords. The most popular keyword research tools are the Google Traffic Estimator, SEO Book Keyword Tool, Microsoft Ad Intelligence and Google AdWords Keyword Tool.
- Search Analytics Tool
It accounts to a crucial component as a marketing tool. They express a graphical or numerical presentation of how much the website/blog is in trend among the user. If efficiently used, it will tell you the extent of success of your marketing efforts. It can act as a guide to take the right online ad related decisions in future. Some analytics tools are Google Analytics and mint.
- Search Engine Rank Checking Tool
Successful SEOs keep a check on three basic parameters of a website they are working upon. They are – profit, trend of traffic and conversions. This tool also helps in analysing how a specific group of keywords is popular in search engine and also how often it should be used to increase the rank of website/blog. They also help in knowing the fact that how much a particular keyword’s popularity has grown with the time. It has a special feature of plotting the graph which will display your ranking with respect to time. The various rank checking tools are – advanced web ranking and SEO book rank checker.
- Competitive Research Tool
Various data providing services like Hitwise have catered the needs of providing data to their clients over a long period of time. The sad part is it’s a quite expensive to buy data from such providers in the market. This drawback has eventually given birth to competitive research tool. This tool provides top keywords of various categories of data and also fetches the percentage of traffic driven by a particular keyword on the web. One of the amazing feature of this tool is it helps out to differentiate among the traffic driven by paid search ads or organic search. Various types of competitive research tools are – SEO Digger, Microsoft Ad Intelligence and KeyCompete.
- Link Analysis Tool
The Link analysis tool is also an essential part of marketing tools. It provides a much in depth samples of inbound link data and also detect fresh link on the blog. This tool also helps users to download all the links indicating towards a particular website/blog. Various link analysis tools are – Google Webmaster Central, SEO Link Analysis, Xenu Link Sleuth and Advanced Link Manager.