A Descriptive Guide on JavaScript SEO & Site Crawlability

Studio45 – SEO Company in India

We all are using Google or any other search engine to find answers to something that hit our minds. We usually type our queries on the search box and after jumping on the result page, we look into the index. Search engines like Google, Bing, or any other, crawl the internet and make clones to the websites to create their own index. Before we start knowing everything that SEO Company in India shares about JavaScript SEO, it’s essential to know about Google search engine and how it crawls.

Crawlers pass through webpages and follow links on those web pages bypassing from link to link and bring information about those webpages back to the Google servers.

A concise guide about crawling here,…

  • Link and site structure

Crawlers visit every website page and to make the job easy, it would be better to link pages to each other with the purpose to increase the website’s visibility. On the other hand, for external, crawlers look for support that the pages on the website have enough quality. It will possible to achieve the same with external links to your web pages. For that, you need to avoid pages with plagiarized content, prefer fresh & engaging content, keep updating the content, use smart tags, avoid keyword stuffing, and also you need to use breadcrumb trail to leave links to share the website structure.

  • Server errors & redirection

Crawler passes through your website’s HTTP header at an initial stage. It will also find a status like 202, 305, and 404. Googlebot also makes use of this with the purpose to determine the performance of the page. It works with a goal to maintain the status code health.

  • Scripting factors

Websites receive a crawl budget and this is the time allocated for the search engine to crawl on a daily basis. The best practice is to lead the crawler to the most targeted pages so it can crawl more.

  • Block web crawler access

Robot.txt, a file that prevents crawlers from any other pages. It can be used to hide certain parts of any website to lead a crawler to engaging content.

After understanding the basics of crawlers, let’s take a look into JavaScript SEO.

Google usually updates its way of prioritizing websites. It has made a few changes to how Googlebot processes JavaScript. It is used as client-side programming by more than 95.2% of websites. Whenever you use libraries such as JSON, jQuery, Underscore.js, and Backbone.js in the WordPress website, it is called ‘third party’ web that shows the impact and popularity of website application and site performance.

JavaScript SEO & the Hulu Case Study

Hulu is the popular media sharing platform that was found to have a major SEO issue. Hulu was a JavaScript-based website and it was found that it came across indexing issues because Googlebot failed in receiving basic content from the website. One more issue is that displaying content like titles, descriptions, and many more required JavaScript to be enabled.

Turning up,

Get more information about JavaScript SEO by contacting the best SEO Company in Ahmedabad for the growth of the business.

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