Do you know what Career Capital is? Do you know what Business Good Will is? It doesn’t matter whether you are selling a product, representing your business, or looking for a restaurant manager jobs. All these take the same type of ‘personal marketing’. Let’s take a look at selling as a job interview at hospitality jobs. For, in short, they are all the same thing.
Would you like to show a recruiter or client your portfolio? Would you like the opportunity to ‘show’ them your skills and abilities? Do you want your recruiter to invest time and effort into marketing your resume? If the answer is yes, then you need to learn how to use LinkedIn as a career development tool.
When I look at a LinkedIn account the first thing I do is search the person’s name and then look at how many times they have been published. The second thing I look is ‘how far back.’ If I see a 10 year old account then next thing I look for is whether the ‘activity’ is grouped around job hunting periods, or if the management candidate is active on a regular basis. I can learn more from a LinkedIn account than I can learn from any other job-hunting tool.
- Who are linked?
I am really not impressed if an employee has 1000 followers unless that person has a wide group of followers from previous job postings. Or, if they are being followed by industry leaders, authors, and public speakers. I also hope to find alumni from educational faculties, even if those were only online courses.
When I begin reviewing my final 10 management candidates I want to always see a solid LinkedIn account.
- How Did the Management Candidate Use the Account?
I am forgiving of a management candidate who has a 30-year career, but only a 10-month LinkedIn account, especially if that account has been well set up. There are a few things I want to see.
Is the account random, or is a conglomerate of ideas, thoughts, skill sets? I am most impressed by an account that is 10 years old and reads like a well designed Curriculumn vitae.
- a) Power Points: Public Speaking, Videos of courses/workshops.
Power Point offers an excellent way to insert videos of workshops, public speaking etc. I do not expect to see the entire video. I just want the parts recruiters and Human Resources needs to see.
Power point evolves with the management candidate’s skillset and career capital. As your skills improve you can redo videos and insert them into power points.
- b) How Are You Handling That You Are Unemployed?
Don’t lie on your LinkedIn account. If you are unemployed then do not leave your employment history showing you are still employed. But, there are ways to show you are unemployed without making it look like you are sitting at home enjoying the holiday.
Can you work as a consultant? I’m sure there are volunteer organizations that would accept free or discounted services. You can also offer your services to local business development groups, in the hopes of helping a fledgling business. This way your LinkedIn account doesn’t need to say ‘I’m job hunting’. It can say ‘I’m consulting’.
Volunteering is also a good way to appear busy as long as you are staying within your skill set.
- Do You Have a Good Profile?
Now we come down to presentation. Is your picture professional? Does it show the person you will be when representing your new company?
Is your Headline boring? When I read the headline, I want to know 2 things. Who are you? And, what can you do for me? This gives you an opportunity to direct HR towards your strengths. Before publishing your headline do a search on LinkedIn and Google. Make sure you are not coping 100 other people using the same headline.
Be specific in your profile. It doesn’t help to see a jack-of-all-trades. I want to see specific skills. Yes, you may not land the job, because your skills are not what I need. But, if you try to spread yourself too thin then you will be lost in the herd.